Marketing strategies for online businesses
1.Search engine optimization (SEO) Search engine optimization, or SEO, is an umbrella term used to describe a number of strategies that boost your rankings in search results for keywords and phrases related to your business. SEO can be broken into two categories: On-page and off-page SEO. On-page SEO refers to any optimization you perform on your website. It can include: Improving your site’s speed Adding keywords to your URLs, page titles, and headings Creating and updating content about your products and services 2. Pay-per-click (PPC) advertising Pay-per-click (PPC) is a popular online advertising model. With PPC, marketers bid for placement in a search engine’s sponsored links for specific keywords and phrases. If your bid is among the highest for any given keyword, your ad will appear above organic search results when users type that keyword into the search bar. One of the benefits of PPC as an Internet marketing strategy is that your ads can begin sending relevant, qualified...